In a previous show # 21,Lori talks about the fact that breastfeeding should not be painful. She talks about this a lot in her daily work. It is her working mantra: If breastfeeding is hurting on Day 1, something is not right. If breastfeeding is hurting on Day 2, something is not right. And if breastfeeding is hurting on Day 3, something is definitely not right and I urge you to seek professional help right away. This is her daily mantra to mothers, she says it many times a week. Lori has it on her website. What Lori really would like to do is put it on every billboard, along every highway, in every town. What Lori would like to do is put this mantra on her back car window shield. She would like for this to be handed out to every mother in every childbirth education and breastfeeding class. When you enter the halls of the maternity unit or your birthing center or on the literature that your OBs and midwives give you, it would be great if this was in big bold letters: “Breastfeeding is not suppose to hurt“. Her family hears her say this ad nauseum and she knows they are bored of hearing her say it. The BIG problem is, that 30 years later, Lori continues to meet with moms on a regular basis and it continues to astound her how frequently mothers are given the wrong information. Download this episode to hear the full show.